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Call for Proposals: Media Monitoring on Road Safety in Thailand

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Internews is implementing Champions for Change to Achieve Safer Road Use in Thailand Project supported by International Federation of Red Cross and Red Crescent (IFRC) Societies and the Global Road Safety Partnership (GRSP). This project aims to promote the role of media in amplifying critical messaging related to road safety advocacy to make roads safer in Thailand.

Internews is seeking firms to conduct media monitoring on road safety and related issues in Thailand to understand media coverage around road safety and related issues through specialized analysis on the different roles of major stakeholders around the topic. 


  1. Purpose of the consultancy

To collect road safety related content of print, broadcast and online media in Thailand on a daily basis and provide monthly data and analysis of findings during June-November 2019.. This will help shape future communication and engagement strategies.


  1. Specific objectives


  1. Scope of responsibilities

Key responsibilities


  1. Implementation Principles


  1. Methodology for the Media Monitoring

The media monitoring on road safety and related issues in Thailand will be conducted through both quantitative and qualitative content analysis methodology. Quantitative content analysis will collect data about media content and qualitative content analysis will examine the relationship between the text and its likely audience meaning.  


  1. Time Frame and Deliverable




Time allocated

Monitoring design, methodology and detailed work plan

Inception report

Tools and methodology

5 days

Inception meeting

Media monitoring content analysis

Daily report

138 days

Monthly report

4.5 months

Finalization of report

Final report

10 days


  1. Scope of Price Proposal and Schedule of Payments

The selected monitoring company shall be paid upon completion of the following milestones


  1. Qualification

An international or local company with the following expertise and qualifications:

  1. For an international company, presence of a local consultant in the team is a requirement.

Interested companies should apply by presenting the following documents:

breakdown of costs. 


  1. Selection Criteria

Submissions will be evaluated in consideration of the Evaluation Criteria as stated below:

The offer will be evaluated by using the Best value for money approach (combined scoring method).

Technical proposal will be evaluated on 70%. Whereas the financial one will be evaluated on 30%.

Below is the breakdown of technical proposal on 100% which will be brought to 70%:




Max. Point

Proven experience in monitoring of media coverage



Overall Methodology



Experience in analyzing and interpreting media monitoring









  Contact Detailed

Contracting main business address:


518/5 Maneeya Center Building  10th Floor,

Ploenchit Road, Lumpini

Pathumwan, Bangkok,  Thailand 10330

Phone Number

(66) 2 251 9800

Contact Person Name

Sumalee Pratoomnun

Contact Person Phone

(66) 2 251 9800

Contact Person Email Address

Deadline of submission


June 30, 2019 



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14 Jun 2019