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Assistant PSP Individual Giving Officer, Bangkok



Vacancy Notice No. 21/2021


Title of Post

Assistant PSP Individual Giving Officer



Post Number


Type of contract

Fixed-Term Appointment (FTA)


Bangkok, Thailand

Date of Issue

30 June 2021

Effective date of assignment

As soon as possible

Closing Date

15 July 2021

  1. Operational Context


Area of expertise:   Donor Development and Retention


Nature of the Position


The Assistant PSP IG Officer - Donor Development and Retention plays an important role in the increase of PSP income in Thailand.


Under the functional supervision and in conjunction with the UNHCR Thailand, the Assistant PSP IG Officer will ensure that donors are developed and retained to obtain their long term commitment for the refugees and other people of concern. PSP Thailand requires the incumbent to be responsible for maximizing the income generated from the donor base through all donor retention, database management and donor communication activity.

  • Ensure that PSP donor retention income targets are achieved in a cost effective manner         
  • Conduct tests in donor development programme to ensure additional income to support refugees
  • Develop and grow middle donor programme
  • Support the development and implementation of donor retention communications materials and activities for existing donors and for emergency appeals 
  • Write content and supervise the design and production of the donor care materials
  • Supervise the call centre activities including; upgrading, reactivation and strategic testing of all techniques
  • Monitor and analyse key performance indicators for donor retention to improve life time value of donors.  Analyze reports and propose recommendations to improve the programme performance
  • Take lead in planning for the project of database and customer relationship marketing system
  • Supervise PSP Assistant to implement donor retention and communications plan
  • Manage and/or oversee Donor Development and Retention budgets and complete quarterly reports including forecasts, and progress reports as required.
  • Keep abreast of UNHCR’s work globally and communicate relevant information to existing and prospective audiences.
  • Perform other related duties that may be required.




  1. Organizational Setting and Work Relationships


The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern.

Private Sector Partnerships Service (PSP) sits within UNHCR's Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR have developed a $1 Billion Private Sector Fundraising Strategy 2018-2025. This strategy focuses on both Individual Giving and Private Sector Partnerships and identifies priority fundraising markets and regions.

Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value.

The purpose is to maximize the donor base from the individual giving (IG) for UNHCR, those with the ability to provide donations of between $1 to $10.000 per year to UNHCR.


All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR’s core values of professionalism, integrity and respect for diversity.




  • Contribute to the overall development and implementation of the Private Sector fundraising programme.
  • Contribute to embedding digital transformation and supporter experience across all Individual Giving activity in line with the global strategy.
  • Effectively manage the donor acquisition programme through several channels, potentially including face-to-face fundraising using both outsourced and in-house methods, digital fundraising, cold direct mail, direct response television and printed media.
  • Effectively manage the donor retention and donor development programme through several channels including direct mail, email telemarketing and SMS.
  • Co-ordinate fundraising communications and donor acquisition activities during emergency fundraising situations as fast and as effectively as possible and maintain accurate emergency response procedures.
  • Contribute to the evolution of the Individual Giving fundraising programme by looking for opportunities to appropriately grow, diversify and utilise new technology.
  • Co-ordinate integrated fundraising projects across different departments.
  • Work closely with the major donor team to identify and migrate potential major donors.
  • Co-ordinate and/or manage relations with partners, media, contractors and suppliers for PSP programmes.
  • Co-ordinate and/or manage the PSP donor database ensuring that donor records are kept up to date.  Produce ongoing analysis and monitor PSP campaign results.
  • Contribute to donor understanding through ongoing research and analysis, and to implementing segmentation strategies for ‘one to many’ marketing activities.
  • Monitor all key performance indicators and analysis to support and inform the Individual Giving strategy and its implantation.
  • Contribute to the development of National Growth Fund submissions for Individual Giving fundraising to secure funding to increase and develop the donor base.
  • Manage and/or oversee the Individual Giving budgets and complete quarterly reports including forecasts, and progress reports as required.
  • Keep abreast of UNHCR’s work globally and communicate relevant information to existing and prospective audiences.
  • Perform other related duties that may be required.



  1. Minimum Qualifications


Education & Professional Work Experience


Years of Experience / Degree Level


- 1 year relevant experience with Undergraduate degree; or no experience with Graduate degree; or no experience with Doctorate degree


Certificates and/or Licenses (desirable)


Business administration, Marketing, Political or Social Sciences or other relevant field.


Relevant Job Experience



Minimum of one year of professional experience in Private Sector Fundraising and in particular Individual Giving. Expertise and up-to-date knowledge of donor acquisition channels (Face-to-Face, Digital, Mail and DRTV desirable), donor retention and donor development methods. Proven project management skills for integrated fundraising or communications campaigns. Proven ability to meet fundraising targets. Experience in relationship management with Suppliers and Supporters. Proficiency in, and experience working with Microsoft Office. Proven ability to deal with multiple tasks/projects.



Knowledge of the United Nations and working within the United Nations. Experience emergency fundraising, monthly giving, middle level giving and legacy marketing. Analytical and creative thinking ability.


Functional Skills  (desirable)


FR-PSFR Direct Marketing and Direct Response Fundraising

FR-Experience in Private Sector Fundraising

FR-Fundraising-face to face, mass appeal, digital, emergency, DRTV, etc.


FR-Online communications, web-based marketing and fundraising contents

FR-Fundraising approach skills (Face2Face/Sales Prog Outsourced-Sales workforce/Door2Door)

CO-Cross-cultural communication

SO-Negotiation skills


MS-Drafting, Documentation, Data Presentation


Language Requirements


Fluency in English and Thai


Competency Requirements


Core Competencies



Organizational Awareness

Teamwork & Collaboration

Commitment to Continuous Learning

Client & Result Orientation


Managerial Competencies

Empowering and Building Trust

Managing Performance

Judgement and Decision Making

Managing Resources


Cross-Functional Competencies

Analytical Thinking

Innovation and Creativity

Planning and Organizing



  • Candidates must be Thai nationals.
  • Internal staff members should consult the Recruitment and Assignment of Locally Recruited Staff (RALS), UNHCR/AI/2020/1/Rev.1. If you have any question regarding the eligibility, you may also contact the HR unit.




A competitive compensation and benefits package is offered. For information on UN salaries, allowances and benefits, please visit the portal of the International Civil Service Commission at:


Submission of Applications:


If you wish to be considered for this vacancy, please submit your letter of motivation, updated factsheet (for internals), signed Personal History Form (for externals) by e-mail clearly stating the position title, vacancy notice number and your Last Name in the subject line to by the closing date.


The Personal History Form and its supplementary sheet can be downloaded from: and


No late applications will be accepted. Only shortlisted candidates will be contacted. Shortlisted candidates may be required to sit for a written test and/or oral interview. UNHCR does not charge a fee at any stage of the recruitment process (application, interview, processing or any other fees).


UNHCR strongly encourages qualified female applicants for this position. UNHCR seeks to ensure that male and female employees are given equal career opportunities. UNHCR is committed to achieving workforce diversity in terms of gender, nationality and culture. All applications will be treated with the strictest confidentiality.


Refugees – who cares? We Do


Contact :

ระดมทุน / Fundraising


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