Young Health Programme Social Media Public Relations Consultant

: Plan International Thailand
: 11 May 2023
16 / June / 2023

Plan International


Terms of Reference for


Young Health Programme

Social Media Public Relations Consultant


I. Introduction


The Young Health Programme (YHP) is a global initiative that supports and promotes the health and well-being of young people (aged 10 – 24) in marginalize communities worldwide through research, advocacy and on-the-ground programmes focused on the intervention of non-communicable diseases (NCDs). Since 2010, Plan International has implemented the YHP in Zambia, Brazil, India, Kenya, Indonesia, Vietnam and Myanmar. 

The Young Health Programme (YHP) focuses on the five main risk factors leading to NCDs as identified by the World Health Organization (WHO); tobacco use, harmful use of alcohol, unhealthy diet, physical inactivity and air pollution. In addressing the health needs of young people, the YHP takes a holistic approach which mainstreams gender equality, and also addresses sexual and reproductive health and rights (SRHR) and mental health. The programme will engage strategies including youth empowerment through peer education, community mobilization, health service strengthening and advocacy.

Plan International has expanded this programme into the city of Bangkok and Samut Prakan, Thailand, where NCDs pose a significant health threat. The programme aims to prevent and reduce the risk factors which can lead to NCDs, as well as supporting the broader health and rights of the young people. The proposed programme will learn from and build on Plan International’s experience of implementing the YHP for the past ten years, as well as experience implementing a broad range of global health programme.


II. Objective of the TOR

The YHP Thailand is looking for a professional public relations agency (s) to support the YHP team in designing youth-friendly communication contents and provide media outreach services to ensure impactful media coverage. The agency will design a youth-friendly communication (content, photo, infographic) and implement 12 months (starting from July 2023 – June 2024) Media Relations and Social Media Outreach activities. This effort will support the overall goal of the Young Health Programme in Thailand, providing support the media outreach efforts that are led by the YHP Thailand Team.


III. Tasks

The Consultant will be contracted to support the YHP team in developing a media outreach strategy which include:

  1. Promote a youth-friendly communication (content, photo, infographic) and Social Media Outreach activities in both Thai and English that will
    1. Increase awareness on Non-Communicable Diseases (NCDs) risk factors prevention among young people;
    2. Highlight the link between five main risk factors (tobacco use, harmful use of alcohol, unhealthy diet, physical inactivity, and air pollution) and five main NCDs (cardiovascular disease, diabetes, cancer, chronic respiratory diseases and mental health)
    3. Spur the various audiences into supporting the prevention and reduction of NCDs risk factors among young people
    4. Engage youth influencers during events or for the development of blogs, and the dissemination of YHP news and messages through mainstream media channels
  2. Promote following communication campaigns and events linked to awareness days that is planned to wider reach of indirect beneficiaries (parents, siblings, community members and students) of 100,000 people yearly that will also be promoted and achieved through the YHP Social Media channels for health awareness day such as follows;
    1. World Health Day (7 April)
    2. World No Tobacco Day (31 May)
    3. Prince Mahidol Day (24 Sep)
    4. World Diabetes Day (14 November)
    5. National Health Day (27 November)
  3. Upon request by the YHP Thailand, the Consultant will post/repost/boost up the article and/or message developed by YHP Thailand to reach the wider audience in the young people’s health related networks/platform or social media channels and report the results within 15 days and 30 days after action.    


IV.Deliverables/outputs and Schedule

The consultant will submit the following as outputs

Timeframe: July 2023 – June 2024





  1. Inception Report and Communication Audit


The document will map out relevant internet influencer pages/popular website for young people and any spaces that relevant to YHP. It will also establish the baseline against which the achievement of the Strategy can be regularly evaluated

2 weeks after signing of the contract

  1. A comprehensive Media Relations and Social Media Outreach Strategy and Implementation Plan

This document will

  • Incorporate the current goals and communication campaign and event linked to awareness day of the YHP Thailand
  • Provide an audit of the communication work carried out by YHP Thailand
  • Include publish plan for when and where to pitch and place releases and opinion pieces, manage media requests, etc.

3 weeks after signing of the contract

  1. Social Media report and analysis
  1. Consultant will track the number of view/re-repost of each article/campaign/message and report the results within 15 days after the specific activity is completed.

In case the number of view/re-post is lower than target, the Consultant will boost up the article and/or message to reach the wider audience in the recommended young people’s health related networks/platform or social media channels and report the results within 15 days after the activity or campaign is completed.


  1. Lead outreach campaigns


The consultant must track and report number of the view/re-post of each campaign or event on monthly basis, desegregated by sex and age

Monthly (event basis)

  1. Progress report


A series of quantifiers shall be tracked and reported on monthly basis to better measure the progress and impact of the consultant’s work

Social Media

  • The total number of social media posts
  • The growth in followers and likes, mentions and people reached
  • The number of ‘click-through’, meaning how many visitors follow a call to action (CTA)
  • The number of people that sign up/follow to the YHP Facebook, Twitter, Instagram
  • Content will be shared by Young and/or Media Influencers


  1. Final Report on Consultancy

This should show the activities undertaken, successes, challenges, results (planned and unplanned), lessons identified and recommendation on how to address those lessons.


To complete outputs mentioned above, the consultant will be required to meet with the YHP Thailand Team (virtually or in person) and close collaborators (internal/external) to collect additional information for the development of the comprehensive strategy, as well as communications materials.

15 days after the end of contract


V.Supervision and Support

The consultant will report to the YHP Programme Manager, the YHP Programme Coordinator and will work in collaboration with the YHP team. 


VI. Payment


Instalment No.




First payment will be made upon signing the contract



Second payment will be made after received progress report from August 2023 – February 2024



Final payment will be made after submission of relevant tasks along with final report/evidence to complete ALL tasks


Terms of payment are subject to change upon agreement with the consultant



  • Understand the needs, media platforms and communication styles of young people
  • Direct experience with non-communicable diseases or health promotion issues is preferred
  • Experience in communications on development and knowledge of non-communicable diseases preferred.
  • Capability and proven experience in developing and executing Media Relations and Social Media Outreach Strategies
  • Capability and proven experience crafting messages in various formats (press releases, success stories, blog entries, tweets, etc.) targeting a variety of audiences
  • Excellent written, oral and interpersonal skills
  • Excellent knowledge of social media platforms


VIII.How to apply?

We invite interested consultants to submit the following application documents: 

  • The technical proposal describes the expression of interest outlining how the consultant meets the selection criteria and their understanding of the TOR and framework.   The conceptual framework planned for undertaking this assignment.  It must contain an implementation and operational work plan to reach the target audiences within timelines and purposed / sample of monthly awareness-raising banners / campaign
  • A financial proposal detailing itemized fees, data collection methods, and administrative costs 
  • Portfolio with examples of the Consultant’s work
  • Examples of social posts, and stories that have been recently developed for different social media
  • References


Interested applicants should submit the following documents to thailand.procurement@plan- international.org and referencing “YHP Social Media Public Relations”.


The application deadline is 16 June 2023 (17.00 hrs, Bangkok Time)

Contact : thailand.procurement@plan- international.org


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