Plan International

Terms of Reference for

Young Health Programme

Social Media Public Relations Consultant

I. Introduction

The Young Health Programme (YHP) is a global initiative that supports and promotes the health and well-being of young people (aged 10 – 24) in marginalize communities worldwide through research, advocacy and on-the-ground programmes focused on the intervention of non-communicable diseases (NCDs). Since 2010, Plan International has implemented the YHP in Zambia, Brazil, India, Kenya, Indonesia, Vietnam and Myanmar. 

The Young Health Programme (YHP) focuses on the five main risk factors leading to NCDs as identified by the World Health Organization (WHO); tobacco use, harmful use of alcohol, unhealthy diet, physical inactivity and air pollution. In addressing the health needs of young people, the YHP takes a holistic approach which mainstreams gender equality, and also addresses sexual and reproductive health and rights (SRHR) and mental health. The programme will engage strategies including youth empowerment through peer education, community mobilization, health service strengthening and advocacy.

Plan International has expanded this programme into the city of Bangkok and Samut Prakan, Thailand, where NCDs pose a significant health threat. The programme aims to prevent and reduce the risk factors which can lead to NCDs, as well as supporting the broader health and rights of the young people. The proposed programme will learn from and build on Plan International’s experience of implementing the YHP for the past ten years, as well as experience implementing a broad range of global health programme.

II. Objective of the TOR

The YHP Thailand is looking for a professional public relations agency (s) to support the YHP team in designing youth-friendly communication contents and provide media outreach services to ensure impactful media coverage. The agency will design a youth-friendly communication (content, photo, infographic) and implement 12 months (starting from July 2023 – June 2024) Media Relations and Social Media Outreach activities. This effort will support the overall goal of the Young Health Programme in Thailand, providing support the media outreach efforts that are led by the YHP Thailand Team.

III. Tasks

The Consultant will be contracted to support the YHP team in developing a media outreach strategy which include:

1. Promote a youth-friendly communication (content, photo, infographic) and Social Media Outreach activities in both Thai and English that will
   1. Increase awareness on Non-Communicable Diseases (NCDs) risk factors prevention among young people;
   2. Highlight the link between five main risk factors (tobacco use, harmful use of alcohol, unhealthy diet, physical inactivity, and air pollution) and five main NCDs (cardiovascular disease, diabetes, cancer, chronic respiratory diseases and mental health)
   3. Spur the various audiences into supporting the prevention and reduction of NCDs risk factors among young people
   4. Engage youth influencers during events or for the development of blogs, and the dissemination of YHP news and messages through mainstream media channels
2. Promote following communication campaigns and events linked to awareness days that is planned to wider reach of indirect beneficiaries (parents, siblings, community members and students) of 100,000 people yearly that will also be promoted and achieved through the YHP Social Media channels for health awareness day such as follows;
   1. World Health Day (7 April)
   2. World No Tobacco Day (31 May)
   3. Prince Mahidol Day (24 Sep)
   4. World Diabetes Day (14 November)
   5. National Health Day (27 November)
3. Upon request by the YHP Thailand, the Consultant will post/repost/boost up the article and/or message developed by YHP Thailand to reach the wider audience in the young people’s health related networks/platform or social media channels and report the results within 15 days and 30 days after action.    

IV.Deliverables/outputs and Schedule

The consultant will submit the following as outputs

Timeframe: July 2023 – June 2024

V.Supervision and Support

The consultant will report to the YHP Programme Manager, the YHP Programme Coordinator and will work in collaboration with the YHP team. 

VI. Payment

Terms of payment are subject to change upon agreement with the consultant

VII.Qualifications

• Understand the needs, media platforms and communication styles of young people
• Direct experience with non-communicable diseases or health promotion issues is preferred
• Experience in communications on development and knowledge of non-communicable diseases preferred.
• Capability and proven experience in developing and executing Media Relations and Social Media Outreach Strategies
• Capability and proven experience crafting messages in various formats (press releases, success stories, blog entries, tweets, etc.) targeting a variety of audiences
• Excellent written, oral and interpersonal skills
• Excellent knowledge of social media platforms

VIII.How to apply?

We invite interested consultants to submit the following application documents: 

• The technical proposal describes the expression of interest outlining how the consultant meets the selection criteria and their understanding of the TOR and framework.   The conceptual framework planned for undertaking this assignment.  It must contain an implementation and operational work plan to reach the target audiences within timelines and purposed / sample of monthly awareness-raising banners / campaign
• A financial proposal detailing itemized fees, data collection methods, and administrative costs 
• Portfolio with examples of the Consultant’s work
• Examples of social posts, and stories that have been recently developed for different social media
• References

Interested applicants should submit the following documents to thailand.procurement@plan- international.org and referencing “YHP Social Media Public Relations”.

The application deadline is 16 June 2023 (17.00 hrs, Bangkok Time)

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