: Save the Children
: Nonprofits / องค์กรไม่แสวงหาผลกำไร
: 836
: 4 June 2024
14 June 2024
Consultant to develop creative designs for the online safety Campaign
Background and Context;
Globally, 1 in 5 girls and 1 in 13 boys have been sexually exploited or abused before reaching the age of 18. Some research suggests that online interaction is now so ubiquitous that it likely to feature in some form in almost all cases of child sexual exploitation and abuse (UNICEF 2021). Although using the internet for schoolwork and educational activities are common, the most popular online activities among young people are for entertainment or social interactions, primarily watching videos, using social media, and instant messaging. Lack of awareness of their child rights has resulted in only 47% of children saying they would not know where to get help if they or a friend were sexually assaulted or harassed (Disrupting Harm 2022). Parenting practices and cultural norms also contribute to the issue with only 17% of caregivers saying they would report to the police if their child experienced sexual harassment, abuse, or exploitation online (Disrupting Harm 2022). Stateless/undocumented indigenous and ethnic, migrant children and youth including those with diverse sexual orientation, gender identity, gender expression and sex characteristics (SOGIESC) in the rural areas of Chiang Mai and Chiang Rai in Thailand are at increased risk as they are hot spots for sex trafficking, child prostitution and online and offline exploitations. These children and young people are highly susceptible to online abuse and human trafficking, and often end up entering the labor market early, with some likely to be involved in the commercial sex industry (Trafficking in Thailand: The Demand Fuels Child Trafficking for Sexual Purposes, ECPAT 2021). With the support from Westpac Group’s Safer Children, Safer Communities program, Save the Children will scale up and expand the Respect Ourselves Accentuate Resilience (ROAR) model to two new geographical areas in the north of Thailand, Chiang Mai and Chiang Rai, both hotspots for offline and online sexual exploitation of children.
Save the Children will work closely with selected Thai government public schools in rural areas which have a diverse mixture of Thai, ethnic minority and stateless girls and boys (aged 12-17) to identify and adopt youth-led solutions to sexual exploitation of children. This will be done so through new partner, ECPAT Foundation Thailand (EF) and Child Online Protection Action Thailand (COPAT), as well as through empowering Ray of Youth, a youth-led partner organization from the ROAR pilot in Tak Province to become mentors to the youths in Chiang Mai and Chiang Rai Provinces.
The support from Westpac Group’s Safer Children, Safer Communities program will also provide a bridge to sustainability for the youths from the existing ROAR project in Tak Province by allowing them to create more youth-led campaigns, as well as scale up efforts on advocacy at both the national and ASEAN level.
About ROAR II Project;
ROAR II worked to ensure stateless, migrant, and Thai youth (disaggregated by gender and disability) in Chiang Mai and Chiang Rai will be empowered as decision makers and leaders to protect all girls and boys from online sexual abuse and exploitation. This initiative will also raise their voices on solutions to inclusive policy implementation at the national and ASEAN level.
TARGET BENEFICIARIES: During 2023-24 Save the Children will work with 1,500 children and young people and 60 youth leaders to develop interventions to reach 30,000 people (25,000 children and young people and 5,000 adults) through 15 children and youth led campaigns in Chiang Mai and Chiang Rai through three phases:
PHASE 1: RESEARCH, Participatory Action Research (PAR) led by youth through evidence-based research and gender equality, disability, and social inclusion (GEDSI) approach for online safety solutions
PHASE 2: DEVELOPMENT, Children and youth inclusive of those with diverse SOGIESC have increased access to digital and offline solutions, tailored to their context and key risks, that they co-develop themselves.
PHASE 3: ADVOCACY, Local campaigns as well as national and regional advocacy strategies designed by children and youth inclusive of those with diverse SOGIESC lead to increased awareness on online safety and resilience and the adoption of online safety solutions and recommendations.
Location; 8 Schools in Chiang Rai Province and 7 Schools in Chiang Mai Province.
Implementing Partner; ECPAT Foundation Thailand (มูลนิธิเพื่อยุติการแสวงหาประโยชน์ทางเพศจากเด็ก)
Purpose and scope of this service;
The purpose of this consultancy is to provide comprehensive artwork design services, based on the creative work developed by children in 15 schools focusing on promoting online safety in schools and communities in Chiang Mai and Chiang Rai, as well as through ECPAT Thailand and Save the Children Thailand social media platforms. The artwork will serve to engage and educate audiences on the importance of child online protection.
Purpose of artwork design;
All artwork designs will be used for the ROAR II campaign in schools, communities in Chiang Mai Chiang Rai, ECPAT Thailand social media, and Save the Children Thailand social media that align with the online safety campaign theme.
Audience and use of findings;
Scope;
Based on the creative work from children from 15 schools, the consultant will receive a briefing from the ROAR II project team and ECPAT to design the campaign materials. There will be 5 Districts of Chiang Mai Province (Mueang Chiang Mai, Mae Rim, San Kamphaeng, San Sai, and Hang Dong) and 4 Districts of Chiang Rai Province (Mueang Chiang Rai, Mae Chan, Mae Sai, and Chiang Sann) with the schools name list are;
8 Schools in Chiang Rai:
1. Piyapornpittaya School (โรงเรียนปิยะพรพิทยา อำเภอแม่สาย)
2. Watthumpla Witthayakhom School (โรงเรียนวัดถ้ำปลาวิทยาคม อำเภอแม่สาย)
3. BanPamued School (โรงเรียนบ้านป่าเหมือด อำเภอแม่สาย)
4. Banseaw Wittayakhom School (โรงเรียนบ้านแซววิทยาคม อำเภอเชียงแสน)
5. Janjawa Wittayakhom School (โรงเรียนจันจว้าวิทยาคม อำเภอแม่จัน)
6. Thammacharik Upatum 1 School (โรงเรียนธรรมจาริกอุปถัมภ์ 1 อำเภอแม่จัน)
7. Chiang Rai Municipality School 5 Den Ha (โรงเรียนเทศบาล 5 เด่นห้า อำเภอเมืองเชียงราย)
8. Chiang Rai Municipality School 6 (โรงเรียนเทศบาล 6 นครเชียงราย อำเภอเมืองเชียงราย)
7 Schools in Chiang Mai:
1. Banpong Noi School (โรงเรียนบ้านโป่งน้อย อำเภอเมืองเชียงใหม่)
2. Mae Khue School (โรงเรียนแม่คือ อำเภอสันกำแพง)
3. Ban Nongkrai School (โรงเรียนบ้านหนองไคร้ อำเภอสันทราย)
4. Sansailuang School (โรงเรียนสันทรายหลวง อำเภอสันทราย)
5. Ban Saluang Nok School (โรงเรียนบ้านสะลวงนอก อำเภอแม่ริม)
6. Rajaprajanugroh 60 School (โรงเรียนราชประชานุเคราะห์เชียงใหม่ 60 อำเภอแม่ริม)
7. Tonkaewphadungpittayalai School (โรงเรียนต้นแก้วผดุงพิทยาลัย อำเภอหางดง)
Timeframe; Within 3 months from June to August 2024.
Deliverables;
For all artwork designs, the agency must submit both editable AI files and ready-to-share PNG files.
Distribution and usage;
|
Service |
Description |
Quantity |
Period |
|
Brief |
The creative agency will meet with ECPAT, SCT, and SHIFT teams for creative brief sessions. |
1-3 meetings |
June 2024 |
|
Creative period |
The creative agency will take up two weeks to develop a creative strategy in response to the brief. This includes content development, artwork, and campaign planning/mapping. *Development should include ongoing ECPAT. |
3 weeks |
June – July 2024 |
|
Creative delivery |
Final strategy and any final artwork files or multimedia to be delivered to youth in editable formats. |
The number of files project dependent |
July 2024 |
|
Payment of creative talents |
At least 3 creative talents should be engaged and their time paid by the agency |
3 creative talents |
August 2024 |
|
Agency fees |
Any agency fees or additional fees to the above |
|
|
Copy Rights
All artworks produced by the consultancy for Save the Children's ROAR II Project are the exclusive property of Save the Children Thailand and its affiliated organizations. Save the Children Thailand holds the right to collect, exhibit, disclose, reproduce, and publicize these artworks through various channels, both online and offline, including but not limited to websites, social media platforms, documents, articles, posters, and related activities. This also includes disseminating news to the media throughout the project period and potentially after the project's completion.
The consultancy is prohibited from using the final designs on any other platform without prior written approval from Save the Children Thailand.
Budget and Approximate Cost Breakdown;
Creative Agencies team;
To be considered, the creative agencies team members together must have demonstrated skills, expertise and experience in:
Applications for the consultancy should include;
Management of the consultancy;
The consultant will report to the ROAR II Project Coordinator, with management support from the ROAR II Project Officer, Advocacy and Campaigns Coordinator, Child Protection Technical Expert, Partner (ECPAT), and Shift Advisor who will provide inputs throughout the consultancy period.
If you are interested in this consultancy, please submit a proposed plan for research design and implementation with a detailed schedule and proposed budget (consultant fee and all proposed expenses including translators (if the lead candidate is an international consultant) by 14 June 2024
Submissions should be addressed to Porntip Sarnsuwan, Sr. Supply Chain and Support Services Officer at porntip.sarnsuwan@savethechildren.org
