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Organizer for Movie Night Series for Dear Consumers Campaign

Terms of Reference

Movie Nights Series

  1. Background: Dear Consumers Campaign

The “Consumers and Retailers Driving Sustainable Food Market in Thailand in the Seafood, Chicken and Banana Supply Chains” Project is supported by the European Union under its SWITCH Asia II Programme. This project runs from 1 January 2018 – 31 December 2021, with the aim to drive transformation of food market in Thailand towards becoming more environmentally sustainable, socially responsible, and caring for consumer welfare. The specific objective is for the urban consumers and retailers in Thailand to drive the development of a food market system that increases sustainable food consumption, particularly in the seafood, chicken and banana/orange supply chains. It consists of 4 work components:


Result 1

Consumer/public awareness campaign and communication

Result 2

Retailer engagement

Result 3

Building capacity of small producers and MSMEs and linking them to retailers and fresh markets

Result 4

Convening multi-stakeholders spaces to find solutions for focus supply chains


The Dear Consumers, originally known as Dear Supermarkets, campaign holds together the key works and activities to deliver the Result 1. It aims to have women and men urban consumers in the target cities and online platforms increasingly demand target food products that meet sustainable and equitable sourcing standards from retailers. The campaign directly engages with stakeholders and the groups of public consumers themselves for the purpose of raising the awareness and mobilizing the movement and actions to make or contribute to changes. Since the official launch of the campaign in July 2018, the campaign has continued working and promoting to raise more consumer awareness. Since then, press conferences have been organized to release the results of scorecard assessment of top Thailand’s supermarkets in social policy. The campaign continues to work with to support the active citizens as consumers on the petition calling on supermarkets to source and sell “good food” that does not take advantage of anyone involved in the supply chains. Simultaneously, the online communication platform is on Facebook page @DearConsumers and Instagram @DearConsumers.

  1. Experiential Event: Movie Night Series

Amidst the COVID-19 pandemic and implemented restrictions on public mobility, the Dear Consumers campaign has shifted most of its activities and events to digital platform, while maintaining the focus on delivering key campaign messages in new demands. As the final year of project implementation, creative opportunity is explored to wrap up overall campaign messages on consumer voices and actions in contribution to the transformation of food supply chain. Film and/or documentary screening has proven to be an effective approach in doing so.

The key objective of this initiative is to engage with public consumers in order to:

  1. Raise awareness of food supply chain issues
  2. Mobilize action taking via online platform(s)
  3. Groom potential groups of 'active consumers' for (re)engagement
  4. Deliver overall key campaign messages and spike themes

Featured with specific highlighted theme of discussion on food supply chain, the movie night series of 3 screening events and online public discussion will take place, as follows:

Date of screening

Movie/film screened

Theme of discussion

August 2021

King Corn

  • Chicken consumption
  • Air pollution from food supply chain/production linking to COVID-19

October 2021

10 Billion – What’s on Your Plate

  • Food safety during the pandemic for all actors in the food supply chain
  • Safe food now for a healthy tomorrow
  • Collaborate with Fishery project

January 2022

The Future of Food

  • Good food:
    • Environmentally friendly
    • Producer friendly
    • Consumer safety
    • Ethical sourcing and sustainable and responsible consumption
  1. Services and Deliverables



Expected Outputs




  • Coordinate with Oxfam team
  • Propose a list of movies to be selected
  • Purchase copyright for movie
  • Translate the video subtitle in Thai
  • Organize the film-screening online platform and public discussion: agenda, flow of discussion, moderator
  • Promote the event with the audience on social media platforms
  • Submit a final report on engagement analytics, audience attendance and actions

Week 3

August 2021



16 October 2021



Week 2-3

January 2022

  1. Duration

The provision of the Services is to commence on 12 August 2021 and end on 31 January 2022, unless this Agreement is terminated early in accordance with the terms of this Agreement.


**Please note that we are looking for a team or individual who could purchase a movie copyright as we listed above, be able to translate the video subtitle in Thai language and manage the online activites; online flim-screenings and panel discussions.

Contact :

ผู้ประสานงาน / Coordinatorผู้จัดการโปรเจค / Project manager


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