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Term of Reference (TOR) for Development and Implementation of Communication Campaign for raising awareness on social responsibility to promote decent employment and skills development for women and men migrant workers within Private Sector Engagement Strategy (PSES) on Decent Work and Skills Development for Migrant Workers in Cambodia, Lao People’s Democratic Republic, Myanmar and Thailand (CLMT) Under the program title PROMISE

Term of Reference (TOR) for Development and Implementation of  Communication Campaign for raising awareness on social responsibility to promote decent employment and skills development for women and men migrant workers within Private Sector Engagement Strategy (PSES) on Decent Work and Skills Development for Migrant Workers in Cambodia, Lao People’s Democratic Republic, Myanmar and Thailand (CLMT)  Under the program title PROMISE

Organization : มูลนิธิรักษ์ไทย : A member of CARE International.

Annex A

Contracting Authority: Raks Thai Foundation

Term of Reference (TOR) for

Development and Implementation of

Communication Campaign for raising awareness on social responsibility to promote decent employment and skills development for women and men migrant workers within

Private Sector Engagement Strategy (PSES)

on Decent Work and Skills Development for Migrant Workers in

Cambodia, Lao People’s Democratic Republic, Myanmar and Thailand (CLMT)

 

Under the program title

PROMISE

 

Supported by

International Organization for Migration (IOM)

 

Requisition number

PG # 063/2564

Issued dated

26 April 2021

Purpose

To support Raks Thai Foundation in development and implementation of communication campaign for raising awareness on social responsibility to promote decent employment and skills development for women and men migrant workers within Private Sector Engagement Strategy (PSES) on Decent Work and Skills Development for Migrant Workers in Cambodia, Lao People’s Democratic Republic, Myanmar and Thailand (CLMT)

Program Title

PROMISE

Funding Source

International Organization for Migration (IOM)

Require for competitive bidding

Yes

Contents in the TOR

  1. Purpose                                                                       G.  Deliverables
  2. Background                                              H.  Consultant Fees and Payment
  3. Objectives of TOR                                    I.    Property Rights
  4. Expectation                                               J.    Qualifications and Required Documents
  5. Scope of Work                                          K.   Key Contact
  6. Duration and Duty Station                        L.   Appendix

 

 

 

  1. PURPOSE

The purpose of this Terms of Reference (TOR) is to seek for a professional communications, or digital media and production, consultant/agency (the Consultant) to support Raks Thai Foundation in development and implementation of communication campaign for raising awareness on social responsibility to promote decent employment and skills development for women and men migrant workers within Private Sector Engagement Strategy (PSES) on Decent Work and Skills Development for Migrant Workers in Cambodia, Lao People’s Democratic Republic, Myanmar and Thailand (CLMT).

 

  1. BACKGROUND

 

According to Thailand Migration Report 2019 by United Nations Thematic Working Group on Migration in Thailand, labour migration is integral to the economy of Thailand and neighbouring countries, with an estimated 3.9 million migrant workers from Cambodia, Lao People’s Democratic Republic, Myanmar and Viet Nam in Thailand as of 2018. Migrant workers constitute over 10 per cent of the Thai labour force, and comprise the majority of workers in a number of key sectors in Thailand including PROMISE’s three target sectors of construction, manufacturing, and hospitality (including tourism), as well as care services and domestic work. In the past two decades the region has observed the rising feminisation of the labour force in these sectors, the increased migration of women in the region is which partially influenced by the lack of decent work for women in their countries of origin and the increase in the demand for women workers in countries of destination.

 

The practice of employing low-cost, lower-skilled workers from neighbouring countries, means migrant workers in Thailand frequently experience a range of protection gaps, including labour law and social protection exclusions, high levels of informal employment and irregularity, ranging through to more serious rights violations including trafficking, exploitation and abuse.

 

In addition, there are significant gaps in terms of ensuring migrants are equipped with market-driven skills, and likewise challenges in ensuring effective jobs matching between migrant workers and employers. Thai employers and relevant policy makers are currently not able to effectively communicate market demands so that skills development stakeholders in CLM are not able to respond.

 

In order to further enhance the private sector’s willingness and capacity to promote ethical recruitment, decent employment and skills development for migrant workers, Raks Thai Foundation in partnership with IOM, UN Women, and Coracle Consulting have developed a progressive and gender-responsive Private Sector Engagement Strategy (PSES) within the framework of Poverty Reduction through Safe Migration, Skills Development and Enhanced Job Placement in Cambodia, Lao People’s Democratic Republic, Myanmar and Thailand (PROMISE)  programme. PROMISE is led by the International Organization for Migration (IOM), in partnership with the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women), and funded by the Swiss Agency for Development and Cooperation (SDC). PROMISE seeks to define a clear pathway to promote better employment opportunities and working conditions for migrants, especially women, from Cambodia, Lao People’s Democratic Republic and Myanmar (CLM), through safe migration and skills development in partnership with the private sector, training institutes, civil society and governments.

 

One of the major barriers to fulfilling the full potential of private sector stakeholders to promote ethical recruitment, decent work and skills development is a lack of policy frameworks that enable employers to benefit from investing in protected, empowered and skilled workers.

 

The legal and regulatory frameworks governing private sector practices do not provide clear, sector-specific and mandatory rules for organizations (especially Thai employers) to follow. Instead, voluntary codes of conduct, and the enforcement of a set of guiding principles (such as the UN Business and Human Rights Framework, or the Sustainable Development Goals promotion of global partnerships) provides the starting point for global brands, smaller corporations, and SMEs to follow in terms of what they should be doing to support migrant workers.

 

PROMISE’s focus within its PSES in that regard is to continue promoting private sector support to gender-responsive and market-driven skills training and job matching for migrant workers. This work more generally seeks to commit industry-specific organizations to evaluate the case for investing meaningfully in socially responsible policies and practices, in such a way that will make a lasting impact on the lives of migrant workers, while at the same time contribute to a positive enabling environment for the private sector itself.

 

In this regard, to support the implementation of PSES, Raks Thai seeks for a professional communication (or digital media and production) consultant/agency to support Raks Thai Foundation in development and implementation of communication campaign for Private Sector Engagement Strategy.

 

  1. OBJECTIVES OF TOR         

Objective of this TOR is to develop and implement an effective and strategic communications campaign to promote private sector engagement to promote decent employment and skills development for women and men migrant workers. This communication campaign will contribute to the implementation of the PSES on Decent Work and Skills Development for Migrant Workers in CLMT.

 

The campaign should also highlight the rights of migrant workers, the importance of gender-responsive approaches, and the linkage between adequate access to decent work and skills development and sustainable, inclusive and gender-equal socioeconomic development.

 

 

 

 

  1. EXPECTATION

The expectations of this TOR are:

To support Raks Thai Foundation in development and implementation of communication campaign for raising awareness on social responsibility to promote decent employment and skills development for women and men migrant workers within Private Sector Engagement Strategy (PSES) on Decent Work and Skills Development for Migrant Workers in CLMT with the aim to reach at least 200 private sector partners, from manufacturing, construction, and hospitality sector, through the collaboration with related private sector association as well as individual approach.

 

The following stakeholders will be collectively targeted via this campaign:

  • Employers who recruit, employ and impact on Migrant Workers,
  • Global brands whose supply chains and subsidiaries operate in CLMT countries,
  • Skill Development Providers (SDPs),
  • Private Recruitment Agencies (PRAs),
  • Civil Society Organizations (CSOs),
  • Public sector stakeholders connected directly with migrant workers’ livelihoods (e.g. Ministry of Labour, Ministry of Interior).

 

The primary audience for the campaign will be CLMT employers, industry associations and peak bodies who impact on migrant workers from CLM, through their business operations.

 

The secondary audience for the campaign will be government policy makers and public service providers relevant within the migration cycle for overseas migrant workers working in Thailand. The campaign messaging will also seek to influence public perceptions about the role of the private sector in the migration cycle and issues related to social responsibility on the part of the private sector and their impacts on migrant workers.

 

The Overall Objective, Outcomes, Output, and Deliverables of this TOR will be further detailed in the Section E. Scope of Work.

 

  1. SCOPE OF WORK

To be commissioned for this TOR, Consultant must perform and complete the work set forth in this TOR, and Consultant must warrant that the work shall be performed and completed in accordance with generally accepted standards of Raks Thai and IOM, practices, and principles applicable to the work.

The Consultant will work closely with Raks Thai Foundation and its partners, IOM and UN Women, to develop and implement the communication campaign for Private Sector Engagement Strategy on Decent Work and Skills Development for Migrant Workers in CLMT with the aim to reach target stakeholders engaged in migrant workers’ skill development and decent work in manufacturing, construction, and hospitality sectors. The communication campaign will also be response to the PSES’s commitment on a crosscutting approach of ensuring gender-responsive private sector policies and practice. Therefore, the Consultant will employ a gender sensitive approach to make gender equality a visible part of the communication campaign.

 

The Consultant will be responsible for the Overall Objective, Outcome, Output, and Deliverables as follows:

 

Overall objective: To develop and implement the effective, strategic, and gender-responsive communications campaign to promote private sector engagement to promote decent employment and skills development for women and men migrant workers.

 

Outcome 1: Strategic planning and management of the communication campaign implementation to reach targeted stakeholders.

Output 1.1: Overall creative and strategic planning for communication campaign with the following deliverables;

1.1.1 First draft of communication strategy with the analysis of PSES, specifying target audience and behavior, and communication objectives for review and comment

1.1.2 Finalized communication strategy.

1.1.3 Detailed communication campaign work plan and budget plan

            1.1.4 Communication campaign theme and key messages

            1.1.5 Communication campaign monitoring and evaluation plan

Output 1.2: Management of the communication campaign implementation with the following deliverables;

            1.2.1 Public Relation (PR) of campaign activities

            1.2.2 On-going counselling on the implementation of the campaign

            1.2.3 Monitoring report

1.2.4 Project summary report highlighting lessons learned and key recommendations

 

Outcome 2: Development and production of communication campaign materials package.

Output 2.1: Content development and material production in Thai and English with the following deliverables;

            2.1.1 Detailed work plan for content development and material production.

2.1.2 Development of communication material content.

            2.1.3 Production of the communication materials, both online and offline, including;

  • Informational material - lists the value proposition for PROMISE’s PSES and broad descriptions of activities and contact details for enquiries as well as relevant PROMISE learning documents
  • Human stories – providing stories related to the engagement in PROMISE activities of indicated stakeholders
  • Digital toolkit - providing top line information for private sector stakeholders about ways they can increase their investments in skills development and decent work for migrant workers
  • Learning videos - talking head montage of private sector partners discussing skills development and decent work for migrant workers to incentivize other companies to engage with the campaign
  • Social Media hashtags and campaign messaging – providing suggestion on utilizing an existing social media account (Twitter, Facebook) of Raks Thai and IOM on promoting the outputs from the campaign and regular publicly shared information about relevant data, stats, news, and the results of the campaign

 

 

  1. DURATION AND DUTY STATION

To complete this task, Consultant is required to work in close consultation and liaison with Raks Thai throughout the whole process of development and implementation of communication campaign for Private Sector Engagement Strategy (PSES) on Decent Work and Skills Development for Migrant Workers in Cambodia, Lao People’s Democratic Republic, Myanmar and Thailand (CLMT). The consultant is also required to make frequent on-line and in-person meetings with Raks Thai’s teams to update the progress and discuss for inputs and review when required.

Duration

26th April 2021 to 31st July 2021

Duty Station

Consultant can operate and manage assigned tasks by using his/ her own facilities and making use of his/ her own equipment. On-line meeting with Raks Thai or IOM is, additionally, required when needed.

 

  1. DELIVERABLES

According to the Scope of Work, the Consultant will be responsible for the following deliverables and duration expected for this TOR are as follow:

Outcome

Output

Deliverables

Duration Due date

  1. Strategic planning and management of the communication campaign implementation to reach targeted stakeholders

1.1 Overall creative and strategic planning for communication campaign

1.1.1 First draft of communication strategy for review and comment.

7th May 2021

1.1.2 Finalized communication strategy

14th May 2021

1.1.3 Detailed communication campaign work plan and budget plan

14th May 2021

1.1.4 Communication campaign theme and key messages

14th May 2021

1.1.5 Communication campaign monitoring and evaluation plan

14th May 2021

1.2 Management of the communication campaign implementation

1.2.1 Public Relation (PR) of campaign activities

Throughout the implementing period

1.2.2 On-going counselling on the implementation of the campaign.

Throughout the implementing period

1.2.3 Monitoring report

Monthly report throughout the implementing period

1.2.4 Project summary report.

31st July 2021

  1. Development and production of communication campaign materials package

2.1 Content development and material production in Thai and English

2.1.1 Detailed work plan for content development and material production.

14th May 2021

2.1.2 Development of communication material content.

21st May 2021

2.1.3 Production of the communication materials including;

  • 200 sets of informational material (brochure, poster)
  • 10 human stories
  • 1 digital toolkit
  • 5 learning videos
  • 1  set of Social Media hashtags and campaign messaging

Throughout the implementation period as followed;

  • 4th June 2021

 

  • 30th June 2021
  • 15th June 2021
  • 30th June 2021
  • 15th June 2021

 

  1. CONSULTANT FEES AND PAYMENT

Consultant fees

Total amount of the TOR is THB xxx,xxx This amount is under the implementation of PROMISE project and charged to Program Number: SER0039, Fund Code: SER003901, Sub Analysis: 01010.

 

This amount shall include all costs of translation, travel, interpretation expenses related to the TOR assignments, out-of- pocket expenses, and service Taxes/VATs. All the costs incurred in this TOR will be paid based on actual invoice made by the Consultant and the completion of acquired deliverable.

 

Any other costs incurred without agreement with or approval from Raks Thai must be responsible by the consultant.

 

Payment

The payment will occur in four instalments:

Installments

Conditions

Payment Verification

1st installment, which corresponds to 25% of total amount

  • Within 15 days after contract signed by Raks Thai and the Consultant, and all required documents completed.
  • Contract signed by Raks Thai and the Consultant, and all required documents completed
  • 1st payment invoice.

2nd installment, which corresponds to 40% of total amount

  • Submission of deliverable 1.1.1, 1.1.2, 1.1.3, 1.1.4, 1.1.5, 2.1.1, 2.1.2, and all documents related to referring activities.
  • Satisfactory receipt of the deliverable products by Raks Thai Foundation.
  • Products of deliverable 1.1.1, 1.1.2, 1.1.3, 1.1.4, 1.1.5, 2.1.1, 2.1.2, and all documents related to referring activities.
  • 2nd payment invoice.

3rd installment, which corresponds to 35% of total amount

  • Submission of deliverable 1.2.1, 1.2.2, 1.2.3, 1.2.4, 2.1.3, and all documents related to referring activities.
  • Satisfactory receipt of the deliverable products by Raks Thai Foundation.
  • Products of deliverable 1.2.1, 1.2.2, 1.2.3, 1.2.4, 2.1.3, and all documents related to referring activities.
  • 3rd payment invoice.

Remarks: Installment payment is subject to satisfactory receipt of the deliverables within the project timeframe and pending review of the deliverables by the Raks Thai Foundation -

Contact : K. KEY CONTACT PERSON Place for document submission All required documents and proposals must be submitted to Raks Thai Foundation no later than 14th May 2021 via the following channels. a. By mail to: Mr. Wasurat Homsud Senior Program Officer of Program Quality Department Raks Thai Foundation 185 Pradipat Soi 6, Pradipat Road, Phayathai, Bangkok 10400, Thailand Telephone: (+66) 2-089-0680 ext. 54 b. By email to: Mr. Wasurat Homsud Wasurat@raksthai.org c. Copy to: Ms. Thongphit Pinyosinwat Thongphit@gmail.com, and Ms. Supaluk Boonpeng Boonsupaluk@gmail.com


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