Development News and Information Sources
TERMS OF REFERENCE
Researcher for Market Surveillance
The Dear Consumers Campaign
The “Consumers and Retailers Driving Sustainable Food Market in Thailand in the Seafood, Chicken and Banana Supply Chains” Project is supported by the European Union under its SWITCH Asia II Programme. This project runs from 1 January 2018 – 31 December 2021, with the aim to drive transformation of food market in Thailand towards becoming more environmentally sustainable, socially responsible, and caring for consumer welfare. The specific objective is for the urban consumers and retailers in Thailand to drive the development of a food market system that increases sustainable food consumption, particularly in the seafood, chicken and banana/orange supply chains. It consists of 4 work components:
|
Result 1 |
Consumer/public awareness campaign and communication |
|
Result 2 |
Retailer engagement |
|
Result 3 |
Building capacity of small producers and MSMEs and linking them to retailers and fresh markets |
|
Result 4 |
Convening multi-stakeholders’ spaces to find solutions for focus supply chains |
The Dear Consumers, originally known as Dear Supermarkets, campaign holds together the key works and activities to deliver the Result 1. It aims to have women and men urban consumers in the target cities and online platforms increasingly demand target food products that meet sustainable and equitable sourcing standards from retailers. The campaign directly engages with stakeholders and the groups of public consumers themselves for the purpose of raising the awareness and mobilizing the movement and actions to make or contribute to changes. Since the official launch of the campaign in July 2018, the campaign has continued working and promoting to raise more consumer awareness. Since then, press conferences have been organized to release the results of scorecard assessment of top Thailand’s supermarkets in social policy. The campaign continues to work with Change.org to support the active citizens as consumers on the petition calling on supermarkets to source and sell “good food” that does not take advantage of anyone involved in the supply chains. Simultaneously, the online communication platform is on Facebook page @DearConsumers and Instagram @DearConsumers.
Orange Campaign Background
In 2020, the Dear Consumers campaign launched the toxic orange campaign. Orange is ranked the most dangerous fruit to consume because of its chemical residue in Thailand. It is therefore selected as a food item to highlight the issue of consumer welfare.
Campaign Ask
The Dear Consumers, on behalf of consumer voices, asked 4 supermarkets (Big C, Lotus’s, Tops and Makro) to improve their QR Code for traceability on orange products. This is to ensure that consumers are well informed of the production and safety prior to the purchase. Since the petition delivery, our campaign has consultation meetings with the supermarkets and discussed challenges and possible solution to make oranges safer to consume in Thailand.
Purpose of Market Surveillance
The petition was delivered to the supermarkets in February 2021. With orange season approaching, our campaign aims to assess the QR codes on orange products in the 4 supermarkets in order to see the progresses made by the supermarkets and whether promises are kept.
Expected Outputs and Deliverables
|
October 2021 (Week 4) |
|
November 2021 (Week 1-2) |
|
November 2021 (Week 3) |
|
November 2021 (Week 3) |
|
December 2021 (Week 1) |
Duration
The provision of the Services is to commence on 18 October 2021 and end on 31 December 2021, unless this Agreement is terminated early in accordance with the terms of this Agreement.
How to Apply
Submit a 1-page plan of execution (deliverables in timeline) and a quotation for service to Kanokmars Sananoy (Influencing Officer) at ksananoy@oxfam.org.uk by 9 November 2021 17:00 hrs.