Digital Marketing Specialist

World Animal Protection
Nonprofits / องค์กรไม่แสวงหาผลกำไร
2009
11 Feb 2022
11 April 2022

Digital Marketing Officer

Location: Bangkok

Salary: Competitive

Contract type: Permanent

Closing date: March 15, 2022

Who are we

World Animal Protection is a truly global organisation, working in over 50 countries across the world, with a offices in every continent. Our vision is a world where animals live free from suffering. We protect animals because we believe sustainable future for the planet can only be achieved if both animals and people are part of the solution.

Main Purpose of the role
• Work on the development and delivery of the digital acquisition programmes and supporter journeys, within agreed budgets and timelines. Working in collaboration with World Animal Protection’s wider fundraising team, and our Campaigns, Communications and Supporter Relations teams and our partner agencies.

Accountabilities
• To plan, budget and manage supporter acquisition and retention / development strategies in line with organisational goals that keep supporters engaged and deliver long term sustainable income for World Animal Protection at budgeted, volumes, ROI KPI’s.
• The role holder will comply with the organisation’s policies and
procedures.

Duties and Responsibilities
Functional
• Provide strategic direction, development and delivery of all digital fundraising acquisition channels within agreed budgets and timelines giving.
• To design, curate and execute automated supporter journeys for newly acquired donors with the objective of building donor loyalty and commitment including, promoting wider and deeper
engagement in line with engagement and income growth goals.
• Produce annual and rolling 3-year fundraising budgets in line with the corporate objectives of World Animal Protection and to provide reports of actuals against budgets as required.
• Work closely with the Campaigns team to integrate programmatic campaigns and engagements into acquisition and retention / development strategies.
• Work closely with the Communications team to integrate automated communications strategies with wider communications to all supporters that are managed by the Communications team.
• Work closely with the CRM manager to optimize the current and future utility of the CRM platform to maximize fundraising goals.

• Manage schedules and processes to ensure timely delivery of acquisition and retention / development projects, involving relevant internal stakeholders and external partners.
• Arrange and conduct training to external fundraising agencies to fully inform them of World Animal Protection’s work so that interactions with our potential supporters are professional and positive with the best supporter experience at the heart of every
conversation.
• Help identify, test and evaluate new digital opportunities and innovations for supporter acquisition and retention.
• Monitor, analyse and report on the acquisition performance against budgets and other agreed KPIs including but not limited to, Realized Net Pay 1, preferred payments methods, demographics of newly acquired supporters, timeliness/ quality of on boarding journey as well as the quality of the initial supporter engagement interaction.
• Keep abreast of fundraising practices, codes of practice and regulatory changes and ensures supporter acquisition activities are carried out is in accordance with the law and to best practice standards that protects the reputation of World Animal Protection.
• Contribute to the wider issues and opportunities related to fundraising, campaigning, supporter engagement and other World Animal Protection Thailand objectives.
• Undertake any other duties that are within the scope of this role, as assigned by the line-manger.

Finance
• Management of a significant budget.
• Role requires detailed annual and quarterly budgeting.

Organisational Responsibilities
• Work cooperatively with external organisations, teams within World Animal Protection and in the wider animal welfare movement to pursue project objectives and wider organisational goals, including those relating to brand, communications, fundraising and resource
management.
• Actively participate in building our brand and maintain the integrity of our brand to support our profile, lead generation, income and engagement.
• Help secure resources (income) and reach (people and partnerships) by actively contributing to our supporter relationships, fundraising, communications, and donor reporting.
• Actively participate and support the organisation to ensure that we manage our resources (financial, staff and IT) efficiently and effectively by improvement of systems, reporting and compliance.
• Contribute to a learning culture and create a positive working environment for staff.
• Take responsibility for their own health, safety and welfare, comply with H&S policy and procedures, and not act in any way that compromises the safety of themselves, colleagues or the public.

Skills and Experience
Essential
• Digital acquisition and engagement skills –preferably for fundraising and / or campaigns or significant experience in individual giving acquisition, particularly regular giving through digital and direct marketing strategies.
• Budget management – working within agreed budgets.
• Project Management skills - delivery and reporting of fundraising activities within deadlines and to agreed KPIs.
• Communication of accurate factual information within World Animal Protection and to external agencies.
• Compliance to ensure all external messaging, branding and communications are accurate.
• Cross team collaboration to support functional scope and wider corporate objectives of World Animal Protection