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REGIONAL RETENTION AND DEVELOPMENT COORDINATOR

Greenpeace Southeast Asia Thailand
  • Greenpeace Southeast Asia Thailand
  • Nonprofits / องค์กรไม่แสวงหาผลกำไร
  • 3033
  • 09 May 2016
  • 27 May 2016

The role’s major responsibility is to develop our retention system that saves, recaptures, reactivates and upgrades our donors.

Another key responsibility is to drive the regional lead conversion Telemarketing programs to generate new regular donors.

As Greenpeace has a policy of not soliciting funds from corporations or governments, we are reliant on the support of individuals for all the funds to carry out our environmental campaigns.

The Fundraising Department’s goal is:

Ensure GPSEA’s steady growth and sustainability to enable the organization to fulfill its responsibilities as a Powershift office.

Specifically our goals are to:

Ensure steady growth in FR income

Improve supporter retention

Consolidate existing resources, optimize efficiencies to maximize savings and reduce wastage in total expenditures

Develop and implement nimble monitoring and rolling forecasting tools,

Explore growth potential i.e. FR in new markets/countries in the region 

The Regional Retention and Development Coordinator will support the fast growing and changing needs from the Greenpeace Southeast Asia regional office.                                                                                                                                   

This role is responsible for managing all the Retention and Development programs for Greenpeace Southeast Asia. This includes:

Ensure the successful development and implementation of retention strategies to reduce Pre-debit attrition and improve retention of our donors in our markets

Responsible for the Telefundraising retention and development as well as the Telefundraising lead conversion programs

Maximize income from individual supporters by inspiring and engaging supporters and building effe

The Regional Retention and Development Coordinator will support the fast growing and changing needs from the Greenpeace Southeast Asia regional office.                                                                                                                             

The Regional Retention and Development Coordinator will support the fast growing and changing needs from the Greenpeace Southeast Asia regional office.                                                                                                                                  

This role is responsible for managing all the Retention and Development programs for Greenpeace Southeast Asia. This includes:

Ensure the successful development and implementation of retention strategies to reduce Pre-debit attrition and improve retention of our donors in our markets

Responsible for the Telefundraising retention and development as well as the Telefundraising lead conversion programs

Maximize income from individual supporters by inspiring and engaging supporters and building effective committed relationships.

Ensure that all resources and tools are used as efficiently as possible and income opportunities are maximised. 

This role involves building effective working relationships with Fundraising Country Managers to ensure successful implementation of the Fundraising and Marketing strategy.

The Regional Retention and Development coordinator will line manage the local Supporter relationship and telemarketing coordinators (in Thailand and Indonesia only) and will ensure the programs are well implemented in their market.

The post will require travel across the region in order to form relationships with the fundraising offices and staff and to understand firsthand the issues that each office faces. 

Key Duties 

1. Strategy 

Develop Telefundraising strategy for lead conversion with DFRD

Develop Retention & Development strategy with DFRD

Develop strategy to reduce Pre-debit attrition with DFRD

Ensure retention and relationship strategies and plans are developed to minimize attrition, minimize debit failure and build stronger bonds with supporters based on market research and measurable key indicators.

Through these plans ensure a focus on audience segmentations which ensure long term relationships with our donors that generate maximum lifetime value and retention. Key to the strategy development is understanding and utilizing data segmentation and data profiles to ensure the right message, goes to the right donor, via the right channel, at the right time.

2. Planning & preparation for implementation

Responsible of the planning and preparation to implement Telefundraising strategy for lead conversion, Retention & Development strategy

Develop local operational plans – staff capacity, staff capacity, seats, timeline for implementation

Recruit, negotiate and develop a relationship and cooperation with suppliers and agencies

Benchmark for implementation of testing programs.

Brief and coordinate with local coordinators for implementation of programs and testing

Definition of the pathways, Segmentation

Define the tools and methods for implementation

Develop concept for creative materials

Define tracking process and provide reporting templates

3. Implementation of retention & development and Telefundraising Lead conversion strategies

Brief, support, approve and follow-up the implementation plan with local fundraising teams: supporter relationship and TM coordinators, supporter care officer, under the supervision of the country fundraising manager

Work alongside and act as adviser and consultant to Country Fundraising Managers and Fundraising Program Coordinators

Ensures effective relationship building and retention of financial supporters (and potential supporters) using a range of traditional and digital methods and activities.

Responsible for ensuring systems, processes and tools are in place to facilitate the retention of donors. 

4. Supporter Communication and Materials

Support, approve and follow-up of the development of supporter communications materials with local fundraising teams: supporter relationship and supporter care officer, under the supervision of the country fundraising manager.

This includes channel selection, copywriting, editing, design concepts, design process management, testing plans and rollout with key performance tracking.

Ensure consistent brand and positive solutions message are delivered to supporters and prospects reflecting our mission and values.

Determine who, what, when, and how to inspire and communicate with supporters and potential supporters. Identify, and cost effectively, meet their needs. 

5. Reporting

Prepare monthly reporting review to demonstrate achievement & progress of implemented programs

Assist the DFRD as required with the regular financial reporting and budget control for TFR and Supporter relationship communication.

6. Plan adjustments

Suggest insights for adjustments when the plan implemented does not meet the target

Responsible of the implementation of defined adjustments.

7. Budget Management

Create and manage the overall yearly income and expenditure budgets for the Telemarketing and supporter relationship programs

Ensure that income and expenditure are monitored regularly and variances with ODP are reported.

8. Innovation

Support the DFRD to develop and promote a culture of innovation in the GPSEA fundraising team

Research, test and implement new initiatives and innovation.

The role shall also be responsible for bringing innovative techniques to ensure deepening and more relevant relationships with donors.

8. Other duties as directed

From time to time in order to meet organizational and fundraising priorities you will be required to perform other duties as directed by the Fundraising Director or  Deputy Fundraising Director.

Educational Background & Fundamental Qualifications

Level of Education:

Bachelor’s Degree preferred

Field of Study:

Marketing/Communication or related field

Work Experience:

5 years successful track record in using a wide range of fundraising and marketing methods and activities

Experience in the retention of supporters/customers, preferably for charitable fundraising purposes

Knowledge and/or experience in new media fundraising

Knowledge and/or experience in regular giving fundraising

Knowledge and/or experience in direct mail fundraising campaigns Knowledge and/or experience in local fundraising markets and practices

Knowledge and/or experience in managing telemarketing agencies

Knowledge and/or experience in managing in-house telemarketing teams (inbound and outbound)

Knowledge and/or experience in donor retention

Knowledge and/or experience in fundraising reporting and analysis

At least 5 years’ experience in budget management

Training or Certificate:

N/A

Competencies and Skills 

Organizational Competencies

Quality: Knowledge and/or experience in meeting and surpassing the needs and requirements of an organization by setting high standards for the quality of work output

Strategic Thinking & Global Mindset: Knowledge and/or experience in formulating strategies that are achievable and address organizational goals, while also demonstrating a broad-based view of business issues and activities

Excellent interpersonal, communication, negotiation and influencing skills

Partnering & Networking: Knowledge and/or experience in developing networks, building alliances, and collaborating in cross-functional activities to achieve organizational objectives

Functional Skills

Excellent copywriting, storytelling and editing skills

Excellent data analysis skills      

Strong written and spoken English; other regional language skill is desirable      

Excellent attention to details, time management and organizational skills

Computer literate                                                                                                               

Negotiation and influencing skills

Able to work successfully as part of a team

Ability to work under pressure and to meet deadlines

Open minded, out of the box thinker

Specific Work Environment

This position requires you to have a flexible approach and the ability to adapt and work in different and challenging work environments, which may include flexible arrangements working in challenging field and frontline work environments. In addition, you must be willing to travel internationally and work in a multi-disciplinary team environment across multiple time zones. 

THINGS YOU SHOULD KNOW BEFORE APPLYING TO THIS POST

WORKING HOURS

Normal hours of work for full time Employee will be forty (40) per week or (5) days in a week, at 8 hours per day excluding an hour lunch break. This will be from Monday to Friday, between the hours of 8:30 am to 6: 30 pm. Ordinary hours of work may be varied as agreed between staff and the line managers.

LEAVE

A permanent employee will be entitled to the following leaves:

Annual Leave: 20 days

Sick Leave:  30 days

Parental Leave:  As per labor laws and Greenpeace policy

Long Service Leave: 2 months paid leave after 5 years of continuous service

Compassionate leave: maximum of 5 days for the death of significant others

SALARY

In determining salary offer for this position, Greenpeace applies its Salary Grading Process, taking into consideration the job description and applicant’s previous experience, and the organization’s salary grade.

INSURANCE
Greenpeace provides health insurance and travel insurance to its employees.

LEARNING AND DEVELOPMENT

Greenpeace is committed to providing its employees with learning and development opportunities to be able to perform its functions more effectively.  Through its mentoring process and annual Performance Management System, staff’s development objectives are identified and prioritized.

EQUAL EMPLOYMENT OPPORTUNITY

Greenpeace is committed to the principle of Equal Employment Opportunity for all employees, regardless of sex, marital status, nationality, religion, age, sexual orientation and any other characteristics unrelated to the performance of the job. Selection will be in accordance with objective, job related criteria and the appointment will be on the basis of applicant’s merits and abilities.

HR POLICIES AND PROCEDURE

Greenpeace management and staff are given guidance on the implications of the equal opportunities policy. Policies and procedures are reviewed to review and adapt current practices to promote equality of opportunity. Other organizational policies and procedures will be fully discussed to the successful applicant.

APPLICATION GUIDELINES

Interested candidates are invited to write Letter of Introduction, explaining why you are qualified for the position and why you want to work for Greenpeace, fill-up the attached Application Form

and email to:

jobs.th@greenpeace.org

Deadline for Applications:   May 27, 2016

We regret that we shall be unable to acknowledge receipt of the form but should you wish to confirm that we have received your application, please call our office at tel. +63-2-3321807.

As we receive a large number of applicants for our advertised vacancies, we are unable to respond to those applicants who have not been shortlisted and we apologize for this in advance.  If you do not hear from us within two weeks of the closing date, please assume that you have not been shortlisted.

GUIDANCE IN COMPLETING YOUR APPLICATION FORM

 Read the recruitment pack carefully before completing your application form.  The recruitment pack contains information about Greenpeace, about the job you are applying for, and brief information on employment conditions.

Complete all items in the application form. Remember that this will be our basis for shortlisting candidates. Curriculum Vitae (CVs) will not be accepted.

Make sure you email the form to the correct email address (jobs.ph@greenpeace.org), addressed to the HR Department, and ensure that your application form arrives before the closing date.  Application forms received after the closing date will not be accepted.

If you have questions, kindly email jobs.th@greenpeace.org.

Thank you and we look forward to receiving your application letter and completed application form.

 

Contact : jobs.th@greenpeace.org

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