ThaiNGO

World Animal Protection is a truly global organisation, working in over 50 countries across the world, with offices in every continent. Our vision is a world where animal welfare matters and animal cruelty has ended.  We protect animals because we believe a sustainable future for the planet can only be achieved if both animals and people are part of the solution.

We are looking for a qualified individual to join the team in Thailand as Digital Officer

Main purpose of the role

To implement strategic and integrated digital activities that:

• Move the public through digital engagement to act to protect animals.
• Deliver powerful and consistent messages across digital channels.
• Position World Animal Protection as the champion of and authority on animal protection.
• Contribute to World Animal Protection’s local and global objectives.

Accountabilities:

• The Digital Media Officer is accountable for deepening supporter engagement which supports our campaign and fundraising objectives across digital channels.
• The role is responsible for developing and implementing communication plans, producing effective and compelling digital content and monitoring and analyzing the effectiveness of our digital engagement strategies.
• The role holder is responsible for complying with the organisation’s policies and procedures.

Duties and Responsibilities

Reporting                                                                        

• Increase country audiences online, and produce country reports to demonstrate the impact and effectiveness of local digital engagement within the global KPI framework.
• Use analytics and data to identify and deliver tactical opportunities to engage supporters and drive action, in line with strategic objectives.

Website Development                                                                         

• Maintain and update the appearance and accessibility of World Animal Protection’s Thailand websites.
• Increase traffic to World Animal Protection Thailand’s websites through social media and other marketing activity.
• Create supporting digital graphics that are consistent with World Animal Protection’s brand and design standards.
• Ensure sites are optimized for organic search and mobile.
• Integrate promotional content based on cross department objectives.
• Monitor analytics and compiles data for inclusion in reports.

Online Communication/Advocacy       

• Execute World Animal Protection Thailand’s email communications strategy in conjunction with the Communications Manager and Fundraising Manager.
• Execute and promote online advocacy campaigns and recruits new supporters through action-oriented campaigns.
• Incorporate online fundraising strategies into online communications initiatives.
• Develop materials to promote campaigns (banners, email, social etc.).
• Create follow-up content for online supporters to ensure regular ongoing engagement.
• Maintain and grow World Animal Protection Thailand’s presence in social media channels (Facebook, Twitter, YouTube etc.).
• Track and analyze data and compile comprehensive reports such effectiveness and making recommendations for improvement.

Other responsibilities                                                                                                               

• Actively participate in building our brand and maintain the integrity of our brand to support our profile, lead generation, income and engagement.
• Support the Communications Manager in a variety of ways, including designing promotional assets, sourcing images and some administrative duties.
• Support the Fundraising programme in a variety of ways, including designing online assets, sourcing images, integrating fundraising campaigns on social media and general implementation of online strategies (fundraising and communications).

Qualifications and Experience

• Degree in Mass Communications, Marketing or related field.
• Experience in using Content Management Systems.
• 1-2 year experience(s) in online marketing strategies and a track record of increasing audiences using digital channels using data, research and analytics to influence and shape digital activity.
• Good understanding of HTML, current web technologies and production tools.
• Professional experience using social media.
• Knowledge of web authoring, development and publishing tools (mainly Adobe CS3 and content management systems).
• Good spoken and written
• Good interpersonal, organizational, analytical, oral and written communications skills.
• A keen interest in emerging technologies.
• Proven ability to prioritise work and meet strict deadlines.
• Experience maintaining efficient administration systems including schedules and reports.

Interested individual can submit an application letter and resume to recruitment@worldanimalprotection.or.th 

Only shortlisted candidates will be contacted.