ThaiNGO

Request for Proposals - Development of Media Materials to Raise Awareness of Illegal Wildlife Trade among Ground Transportation Employees

1. Background:

The Zoological Society of London (ZSL) is a distinguished organization with a profound commitment to the conservation of wildlife and their natural habitats. ZSL operates on a global scale and is presently immersed in a significant endeavor centered on combatting illegal wildlife trade (IWT) in Southeast Asia. This comprehensive project is designed to take proactive measures against IWT along ground transport routes. Wildlife traffickers rely on global transport to move their goods from source to market. Companies and transport associations with vehicles that use overland trafficking routes, e.g., logistics and postal companies, public transport, private hire, may be directly or indirectly facilitating IWT. However, they are also well-placed to identify and develop relevant and targeted solutions to the problem. This project component focuses on identifying and engaging leadership from relevant companies to share intelligence and take action to reduce involvement in IWT.

Part of this initiative involves the creation of tailored media products with a specific focus: to educate and raise awareness among ground transportation employees. These materials will need to be created to provide in-depth understanding of the legal aspects surrounding wildlife trade. They will provide practical guidance to employees on how to protect themselves from unintentional involvement in IWT. Additionally, they will emphasize the importance of being educated about IWT and vigilant and informed to avoid any inadvertent involvement.

Moreover, these media products will shed light on the potential legal ramifications individuals might face, even if their involvement is unintentional. This should include information on charges, penalties, and legal procedures related to IWT. By disseminating this crucial knowledge, we aim to empower ground transportation personnel to play a proactive role in the prevention of illegal wildlife trade.

Tangible outcomes;

 1. Increased Awareness: Engaged media products will lead to a noticeable rise in awareness and knowledge levels regarding illegal wildlife trade among ground transportation employees. 

2.  Enhanced Understanding: Employees will gain a deeper comprehension of the complexities and consequences associated with illegal wildlife trade.

 3. Improved Compliance: Greater awareness will result in improved compliance with regulations and a decreased likelihood of unintentional involvement in illegal activities.

 4. Proactive Reporting: Employees will be more inclined to report suspicious activities, contributing to the prevention and interception of illegal wildlife trade.

 5. Strengthened Partnerships: Collaboration between transportation companies, enforcement agencies, and conservation organizations will be bolstered, creating a more unified front against illegal wildlife trade.

 6. Positive Impact on Ecosystems: By deterring illegal wildlife trade, these media products will indirectly contribute to the preservation of local and global ecosystems.

 7. Mitigated Legal Risks: Better-informed employees are less likely to engage in activities that could result in legal consequences, safeguarding both individuals and companies.

 8. Demonstrable Commitment: Companies involved will showcase their dedication to ethical practices and wildlife conservation, potentially bolstering their reputation.

 9. Long-lasting Effects: The knowledge gained from these media products will endure, contributing to a sustained reduction in illegal wildlife trade involvement.

 10.  Contributing to Conservation: Participation in this initiative will directly support conservation efforts, aiding in the protection of endangered species and their habitats.

2. Objective: 

ZSL is seeking to hire a professional media company to produce high-quality media products that will be used to raise awareness and educate the public, specifically ground transportation employees in Thailand, on the impacts of IWT. The media products will include video documentaries, infographics, social media content, and other relevant materials. 

3. Scope of Work: 

The selected media company will be responsible for the following: 

• Concept Development: Work closely with ZSL to develop creative concepts for the media products in line with the project's objectives and target audience. 
• Production Planning: Develop a detailed production plan including timelines, budget, equipment requirements, and resource allocation. 
• Content Creation: Produce high-quality video documentaries, infographics, social media content, and any other agreed-upon media products. 
• Editing and Post-Production: Ensure that all produced content is professionally edited, with attention to detail on visuals, sound, and graphics. 
• Compliance with Branding Guidelines: Ensure that all media products align with ZSL's branding guidelines and messaging. 
• Feedback and Revisions: Incorporate feedback from ZSL and make necessary revisions to the media products. 
• Delivery: Provide the final, approved versions of the media products in appropriate formats and resolutions according to the agreed upon timeline. 

Output 

• The media company will deliver at least 1 video documentaries, 3 short videos infographics/posters, and social media content pieces as per the agreed-upon plan. 
• The editing and post-production phase will result in content that meets predefined quality standards. 
• Timelines and deadlines will be clearly established and met according to the production plan. 

Scope Relevant: 

• The scope is to align with the broader objective of raising awareness and educating ground transportation employees about the impacts of illegal wildlife trade, which is a key focus of the project. 

4. Qualifications and Experience: 

The media company should have the following qualifications and experience: 

• Expertise in concept development, scripting, shooting, editing, and post-production. 
• Access to necessary equipment, software, and resources for professional media production. 
• Demonstrated ability to work collaboratively with NGOs or similar organizations. 
• The media company must possess the necessary expertise, equipment, and resources to successfully execute the content creation, editing, and delivery phases. Has experience in producing high-quality media products related to conservation, wildlife, or environmental issues would be an assets.  
• Collaboration with ZSL and compliance with branding guidelines are achievable through effective communication and coordination.

5. Timeline: 

The production timeline is expected to be 30^th November to 31^st December 2023.

6. Budget: 

The proposed budget should include all costs related to pre-production, production, post-production, and delivery of the media products. The allocated budget for this project is USD 13,860. 

7. Proposal Submission: 

Interested media companies are encouraged to request detailed information regarding target audiences, their media preferences, and specifics about the media by contacting jirata.tienphati@zsl.org. Subsequently, proposals, comprising a portfolio showcasing prior projects, an comprehensive production plan, and a budget estimate, should be submitted to  Jirata.tienphati@zsl.org  no later than the 30^th of November 2023. 

8. Evaluation Criteria: 

Proposals will be evaluated based on the following criteria: 

• Demonstrated experience and expertise in media production for conservation or environmental causes. 
• Creativity and alignment of proposed concepts with the project's objectives. 
• Feasibility of the production plan and adherence to the proposed budget. 
• Availability of necessary equipment and resources. 
• Quality of previous work and references. 

9. Further Information: 

For any inquiries or clarifications regarding this TOR, please contact Jirata.tienphati@zsl.org.