ThaiNGO

WWF-PSC-TVA

Terms of Reference (ToR) for Project Documentary

TERMS OF REFERENCE

The Plastic Smart Cities (PSC-TVA) project team aims to create a documentary to capture and celebrate the project’s achievements over the past four years, showcasing success stories and emphasizing sustainable practices that will continue even after project completion. This documentary will serve as a key tool for communication advocacy, awareness-raising, and fundraising, aligned with WWF’s commitment to a plastic-free future. The documentary will primarily target a general audience in Thailand, with content in the Thai language and English subtitles for broader accessibility. The production location will be at Songkhla, Hatyai, Surat Thani, and Koh Samui.

Summary and scope of work

We are seeking an experienced production company with strong capabilities in documentary production, including high-resolution video, photography, and editing. The production team should also have a dedicated platform or channel capable of publishing the content to reach a significant viewership.

Scope of work

1. Pre-Production Planning:

• Collaborating with PSC-TVA team members, WWF communications staff, and field coordinators to develop an outline and shooting schedule for the documentary.
• Crafting a narrative framework that highlights the project’s impact on plastic reduction, community involvement, and sustainable practices.

2. Production:

• Capturing high-resolution footage and photography that effectively narrates the project’s success stories and achievements.
• Conducting interviews with key stakeholders, including community members, project leaders, and WWF representatives.
• Filming in the designated project locations, covering significant community-led initiatives and sustainable practices.

3. Post-Production:

• Editing and assembling the captured materials into a compelling 10-15 minute documentary video.
• Adding English subtitles for accessibility.

About Plastic Smart Cities – TVA

Plastic Smart Cities is a WWF initiative that supports a no plastic in nature agenda. Since 2018, the initiative has supported cities and coastal centers in taking bold action to stop plastic pollution, with a goal to reduce plastic leakage into nature by 30% in the near term, and achieving no plastics in nature by 2030. In Thailand, the program focuses on four cities: Surat Thani, Samui Island, Songkhla and Hatyai.

Background of assignment

As the Plastic Smart Cities-TVA project concludes, the team aims to create a documentary that not only showcases the project’s success stories but also raises awareness of WWF’s mission and commitment to a plastic-free future. This documentary will highlight our goal to ensure the project’s initiatives remain sustainable even after WWF’s involvement ends. The documentary will feature powerful community stories, captured through high-quality photography, videography, and interviews. WWF’s communications team and field coordinators will assist the production team in capturing high-resolution images, b-roll footage, and interviews to create knowledge products that support advocacy, increase visibility, inspire behavior change, strengthen partnerships, and aid fundraising efforts.

In addition to expertise in photography and videography, the ideal candidate should have a proven track record of creating impactful content that engages diverse audiences across multiple platforms. Familiarity with conservation, environmental, or sustainable development issues—especially in responsible resource management—is highly desirable.

Dates

November 2024

Required Skills and Experience [remove / add / elaborate as see fit]

• Proven experience in environmental and community documentary
• Proficiency in operating relevant kit (for both stills and video, including audio for interviews and soundbytes)
• Experience working in challenging and remote locations
• Strong portfolio demonstrating track record of delivering high quality content
• Familiarity with conservation and environmental issues is an advantage
• Experience working with local communities is an advantage
• Experience with using drones and ownership of a drone is a strong advantage.
• The successful candidate should have their own equipment and appropriate insurance.
• The consultant will adhere to WWF's Photography & Caption Delivery Guidelines.

Functional competencies

• Ability to craft a narrative that resonates with target audiences, using storytelling to convey the significance of WWF’s no-plastic initiatives and long-term sustainability goals
• Strong skills in high-resolution videography, photography, editing, and post-production, with experience in creating impactful visuals and integrating elements like music, voiceovers, and subtitles.
• Proven ability to work collaboratively with WWF’s communications team and field coordinators, ensuring smooth planning, capturing, and production aligned with the project timeline.
• Experience in publishing and promoting content on their own platform or channel, with a substantial following and engagement rates, to maximize the reach and impact of the documentary.

Deliverables [remove / add / elaborate as see fit]

• Main Documentary Video: A 10-15 minute high-resolution documentary in Thai with English subtitles, covering the success stories, community engagement, and sustainable practices promoted by the PSC-TVA project
• Social Media posts: Documentary video in high resolution, posted on the production house’s established platform or channel to reach a broad audience. The platform should demonstrate significant viewership and engagement, maximizing the documentary’s visibility and impact among target audiences.
• Planning report: A report or plan detailing how the documentary will be distributed on the vendor’s own platform, with target audience metrics and potential engagement figures.
•  Performance Report:A performance report post-publication, including metrics on viewership, audience engagement, reach, and platform analytics. This report should assess the documentary’s impact and highlight any recommendations for future content promotion or audience targeting.

What image/footage we are looking for: [remove / add / elaborate as see fit]

• The landscape (wides and close ups)
• Communities (daily lives, interactions with the forest and marine ecosystem, cultural/traditional practices if appropriate)
• Exploitation/destruction of the area
• B-roll and photos of individuals interviewed
• WWF staff on site

Payment/Compensation

Payments will be made in installments, with a portion to be paid upon commencement and the remainder upon successful delivery of all required outputs.

Institutional Arrangement

The consultant will report to the project campaigner of WWF PSC-TVA and collaborate closely with the project’s manager, field coordinators, campaigner and WWF Thailand communication team. 

Evaluation Method/Criteria

Consultants will be evaluated based on:

• Relevant experience and portfolio.
• Proposed approach and methodology.
• Cost-effectiveness.

Documentation Required

Interested consultants must submit:

• Updated Credential
• Portfolio showcasing previous relevant work.
• Proposed budget, including daily rate and editing expenses.

WWF Support

Interested consultants are invited to submit their Quotation within 25 November 2024 to rujikanr@wwf.or.th and Cc. procurement@wwf.or.th  The subject line of the email must be marked with title " Production Team for Documentary WWF-PSC-TVA "

 The selection will be made based on the evaluation criteria, and the chosen consultant will be notified by  27 November 2024.