PURPOSE OF POSITION
As part of the senior leadership team, reporting into the Resource Development Director, this role will lead and manage the Branding and Communications (B&C) division to strengthen and protect WVFT's brand and enhance its reputation as a trusted partner for child wellbeing in Thailand. The role will provide oversight to key branding and communications deliverables including public relations, content production and management, reputation management, internal and external engagement and emergency communications. This role will also design marketing campaigns, ensuring high quality creative development and alignment to overall brand strategy.
MAJOR RESPONSIBILITIES
1. Strategic Leadership:
- Lead the development of integrated brand and communications strategy in support of WVFT’s strategic objectives. This will involve:
- aligning with relevant Partnership and regional strategies.
- ensuring application of relevant branding, messaging and quality standards & guidelines.
- Lead the creative development of fundraising campaigns by working closely with marketing/campaign lead (brief initiator).
- Provides oversight on strategic reputation, internal and external positioning, technical branding, communication capacity building, and opportunities and issues to elevate understanding, performance and accountability across the Thailand office.
- Explore new digital technology including AI-driven communication tools.
2. Public Relations:
Manage public relations and external engagement efforts, including media relations, event planning, and leveraging ambassadors, content creators, influencers, and key opinion leaders (KOLs) to amplify brand and marketing messaging.
3. Content Creation and Management:
- Lead content production and management for WVFT’s priority audience needs, including donor/public engagement and resource acquisition, grants acquisition, advocacy—for various channels such as website, social media and other relevant platforms.
- Directs humanitarian response communications to ensure media, advocacy messaging and fundraising needs are met through talent mobilisation and provision of targeted content, proactive and reactive messaging and media spokespersons.
4. Internal Stakeholders Engagement:
Ensure leaders and staff are inspired and engaged by stories of WVFT work and its impact and are equipped to act as trusted spokespeople. This involves:
- Close collaboration with Advocacy team to ensure compelling content development and its use in support of Public Affairs and Advocacy activities.
- Preparing leaders as required for major events, activities
- Equipping staff with the required knowledge and skills to act as WVFT ambassadors including events, roadshows, sponsor visits, etc.
5. Reputation Risk Management:
Socialize a proactive risk management approach within the organization, identifying opportunities to build reputation and decrease impact of specific risk issues; identifies, assesses and coordinates World Vision responses to current or risk potential issues.
6. B&C Division effectiveness:
Provide direction and support to build B&C division capability and performance:
- Facilitate planning, reviews, learning.
- Ensure division staff with right mix of skills.
- Model behaviors that enable staff to live-out WVFT core values.
- Partner with staff to ensure ongoing learning and effective performance.
- Identify and nurturing talent and potential successors.
- Support staff well-being.
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