ThaiNGO

WWF Thailand will only consider candidates who attached Motivation letter.

Position title:                                  Marketing and Fundraising Manager, WWF (Thailand)

Directly reports to:                         Country Director, WWF (Thailand)

Technically reports to:                   Marketing Director, WWF GMPO

Supervises:                                    Marketing Coordinator and Corporate Engagement Specialist    

Location:                                         Bangkok, Thailand

Background

WWF has a long established presence in the Mekong region, starting in Vietnam in 1990. Since then, WWF operations have grown to four Country offices based in Cambodia (Phnom Penh), Laos (Vientiane), Thailand (Bangkok) & Vietnam (Hanoi), including a Regional team in the Hanoi, Vientiane and Bangkok offices. The ‘Greater Mekong Programme Office’ was officially formed in November 2005 merging WWF Indochina (Cambodia, Laos, Vietnam) and WWF Thailand. In order to be relevant with partners at provincial levels and deliver conservation results in landscapes, GMPO has also developed 20 field offices across the 4 countries and 6 landscapes.

Following a strong track record of conservation delivery over the last 20 years, WWF has established both the credibility and presence to deliver conservation impact at all levels from provincial, to national to regional.

Major Function

The Marketing and Fundraising Manager is responsible for establishing and implementing medium to long-term marketing and fundraising strategies, with the standards, policies and processes to raise income from corporations, major donors and, when legally possible, individual donors, and build the WWF Thailand brand across these target segments to increase support, preference and advocacy for WWF’s  work.

The M&F Manager will establish and lead a Marketing team with cross-functional collaboration with all units within the Thailand Country Program.

As a member of the Country Management Team, the Marketing and Fundraising Manager will participate in overall organizational development and strategic decision-making with the objective of realizing Thailand Country Program’s long-term vision.

The position requires knowledge of conservation and sustainability issues, and the tenacity to keep abreast of local and global developments in conservation and sustainability and their implications on marketing and fundraising for the organization.

Major Responsibilities:

A.  Brand Awareness

• Working closely with the Communications Manager, increase brand awareness across target segments through effective marketing communications and channel support;

• Deliver brand position and clear messages to target segments as appropriate through effective channels and communication medias;

B. Fundraising

• Establish and lead a Marketing and Fundraising Team;

• Raise revenue to the Thailand Country Programme including unrestricted income to cover core costs, build reserves and support conservation work;

• Deliver cost-effective strategies to meet fundraising objectives, keeping abreast of best and new practice in local and global markets for appropriate strategies to implement;

• Coordinate with the WWF GMPO in knowledge sharing and information exchange, and collaboration on regional and network initiatives that will benefit the Country, network, region and the GMPO.

• Manage relationships with external partners and service providers for optimum results;

• Establish necessary structures, systems and process to support fundraising and relationship management;

C. Country Management Team

• Is a member of Country Management Team (CMT)                                  

• Provides effective participation to the CMT meeting                                                               

D. Strategy Development and Implementation / Action Plan Development & Implementation

• Contribute to the development of Marketing & Fundraising Strategic Plan for Thailand Country Program;

• Contribute to defining the direction of Marketing & Fundraising action plan for WWF Thailand to ensure the alignment with WWF GMP Marketing & Fundraising Strategy;

• Coordinate with conservation team to update Conservation activities and action plan for WWF Thailand in order to update the potential/ current partners.

E. Action Plan Development and Implementation                            

• Develops marketing activity work plan

• Contributes to the development of the Corporate Engagement Strategy by involving in the strategy working grou 

• Develops, implements, reviews and updates the fundraising and marketing action plan for country programme targeting corporate markets and individual donors to raise unrestricted funds, sets qualitative and quantitative targets on an annual basis.

• Monitors progress against activity work plan to ensure that the organisation attains its objectives as cost-effectively and efficiently as possible                                         

•Communicates the marketing action plan to all staff and ensures that these are effectively implemented

F. People Management          

• Reviews staffing requirements with the Country Director to maintain marketing function at country programmes     

• Responsible for succession management planning for key functional staff at country programme             

• Involves in the recruitment and selection of supervised staff                 

G. Other Technical Specific

• Plans and directs marketing campaigns for new activities to attract funds and for the promotion of the organisation’s image and ensures that they are carried out efficiently and within approved budgets

• Analyses the results of marketing campaigns and makes whatever changes may be required to improve the marketing performance

• Leads and manages effective public relations activity with corporate clients, with support from the Communications team

• Works with Communications staff across the WWF Network to provide inputs into marketing activities, branding strategies and events

H. Partnership and Networking

• Strengthens current relationships with the corporate sector and maintains a high level of customer satisfaction

• Maintains good working relations with all partners

• Promotes the organisation’s image in the community

• Develops and maintains effective contacts with a wide range of external contacts with organisations and individuals who can assist in the marketing of organisation activities and to ensure wide publicity and cost-effective support for the organisation’s activities                                                                      

Working Relationships

1. Internal                   

• WWF GMPO: Works closely with CMT, communication teams, Project Leaders, Marketing Director, WWF GMPO and peer Marketing Managers. Engages with and support WWF (Thailand) staff
• WWF Network: Coordinates and interacts with AP Growth Strategy Team and regularly contacts with WWF International and Centre  of Development

2. External  

• Interacts with corporate, foundation, government assistance agency and private sector donors, external consultants and service providers, national Government agencies, other NGOs and community organizations.

Requirements

1. Education and Qualification

• Bachelor’s degree in Marketing, accounts management, financial services, sales or in relevant fields

2. Knowledge

• Familiar with environmental and conservation issues in Thailand
• Knowledge of the business sector and specific companies (market intelligence) in Thailand, and in the GMR is an advantage
• Extensive working knowledge of the local surroundings and has previously maintained networks professional contacts
• In-depth knowledge of WWF’s corporate fund-raising process is an advantage
• Knowledge of the policy/institutional context related to conservation in Thailand
• Excellent understanding of development partnerships, fund-raising, donor strategies, functions, governmental and international relations

3. Experience

• 7 years practical experience in fundraising with corporate and individual donors, 3 years of which should be in Thailand
• Experience of working and negotiating with Government officials and donors at all level

4. Technical Skill

• Proven track record in marketing and/or fundraising within the charity and/or private sectors, including substantial experience in brand response marketing
• Strong leadership, people management and relationship-building skills;
• Able to think both strategically and innovatively, and translate this into delivery of results;
• Exceptional communication and influencing skills, combined with the ability to work under pressure in a changing environment;
• Understanding of the charity sector, fundraising and supporter relationship management

How to apply

Interested candidate, please submit your resume stating your expected salary, and Motivation Letter (a Must) by January 31st, 2018