ThaiNGO

Terms of Reference

Communication and Marketing Consultant

Pattani, Thailand

1. About ACTED

ACTED is a non-governmental organisation with headquarters in Paris, founded in 1993. Independent, private and not-for-profit, ACTED respects a strict political and religious impartiality and operates according to principles of non-discrimination and transparency.

ACTED’s vocation is to support vulnerable populations affected by wars, natural disasters and/or economic and social crises, and to accompany them in building a better future. The programs implemented by ACTED are in 35 countries in Africa, Asia, the Middle East, Latin America and the Caribbean seek to cover the multiple aspects of humanitarian and development crises through a multidisciplinary approach which is both global and local, and adapted to each context.

2. Project Background

The project aims to promote inter-communal collaboration, mutual understanding and positive engagement between Pattani-Malay and Central-Thai communities, while concurrently improving economic opportunities for vulnerable youth groups within Pattani Province, Thailand.

These aims will be achieved by addressing key conflict drivers, such as the lack of trust in Government institutions; particularly the education system and the lack of economic opportunities for youth. These initiatives will in turn positively affect the ongoing legacy of prejudice between Pattani-Malay and Thai Buddhist communities.

Specifically, the project will coalesce Pattani-Malay and Central-Thai youth, to participate in culturally sensitive and collaborative vocational and small enterprise development training, which will be developed collaboratively with local stakeholders, such as CSOs, Government educational authorities (OVEC), local businesses and vocational training colleges.

Social cohesion between mixed youth groups and potential employers, will be enhanced through the implementation of a cross cultural internship scheme (i.e. Pattani-Malay youth interning at Central-Thai business, and vice versa). This will improve cultural and social awareness and ultimately the employability of VT graduates, who are then better able to secure sustainable livelihood opportunities within a multi-cultural environment and are therefore less inclined to support or participate in disruptive, divisive and violent activities.

3. Assignment and main responsibilities of Communication and marketing consultant

To address low VT enrolment rates among youth, ACHIEVE is looking for a communication and marketing consultant to design a youth-appropriate visibility campaign, informed by the knowledge and expertise of local partners. Preference will be given to consultants with knowledge and experience in the Deep South context. It shall include both traditional and new media; visibility events and community outreach through local mosques, schools and other community centers. The VT recruitment goal is to target the most vulnerable youth, male and female between the age of 15 to 25, and to reflect the region’s demographics with approximately 75% Malay Muslims and 25% Thai Buddhist beneficiaries. ACHIEVE considers the most vulnerable youth as young males and females between the age of 15 to 25, who might be in one or more of the following situations: have dropped out of school; are unemployed; are addicted to substances. Women’s participation shall be emphasized through the development of outreach and visibility products specifically aimed at women.

Specific responsibilities include:

1. Work closely with the project implementation team to develop a detailed outreach communication strategy to support the recruitment of the most vulnerable youth in the province of Pattani;

2. Propose appropriate communication channels, dissemination methods and media such as video, print, web/online, traditional media and social media to effectively communicate key messages to increase the outreach to vulnerable youth in the province of Pattani;

3. Conceptualize, design and develop outreach and communication material for VT students recruitment with appropriate and relevant messages tailored for youth using various formats such as text, graphics, video, printed materials etc;

4. Prepare a complete implementation plan for the approved strategy.

4.         Deliverables

1. Outreach and communication strategy;

2. Presentation of the outreach and communication strategy to ACTED and SCI teams;

3. Outreach and communication detailed implementation plan;

4. Set of communication material and messages.

5.         Required Qualification and Skills

• Eligible consultants must be formally qualified in mass communication/ public relations/ advertising/ communication analysis & planning/social development communication/ marketing.
• The individual consultant or leader of the consultancy team must have a minimum of five (5) years of work experience.
• The consultant must have experience in conducting communications needs analysis and strategic design, as well as managing communication campaigns.

6.         Duration

The maximum period of the contract will be of 20 working days.

7.         Application Procedure

Each applicant should provide:

• CV;
• Cover letter;
• References and examples of similar work (most recent);
• Financial propositions;
• Any additional documentation to support the bid.

Applications should be submitted on or before 30/10/2019 at 05:00 pm Bangkok local time via email to pattani.program-manager@acted.org , pattani.program-officer@acted.org and thitaporn.sareebutr@acted.org.