ThaiNGO

1. Background

Plastic pollution is an urgent problem with major, adverse impacts on the health of ocean ecosystems, the integrity of food supplies, and on livelihoods. It is estimated that between 4.8–12.7 Mt of plastics accumulate in oceans every year (Jambeck et al., 2015), 80% of which is believed to originate from land-based sources whereas the remaining 20% from ocean-based sources, such as fisheries and the shipping industry (Ocean Conservancy, 2017). Roughly 75% of the leakage from land-based sources is thought to stem from uncollected waste (Ocean Conservancy, 2017). 

WWF has a vision of an economy and a society that has zero tolerance for plastic pollution and all harm caused to the environment from such pollution. As part of this vision, WWF has launched the global initiative “No Plastic in Nature”, under the project ‘Marine Litter Prevention Through Reduction, Sustainable Design and Recycling of Plastic Packaging (MA-RE-DESIGN) or New Approached to Tackling the Plastic Waste Challenges in Thai Tourism and Local Municipalities (NAPTAM)’, aiming at reducing plastic waste leakage into the sea in Thailand and to address the plastic problem using a holistic approach. One key guiding document within this initiative is the Plastic Smart Cities (PSC) Strategic Framework, which is compiled in the PSC Playbook. This document represents a step-by-step approach on how to activate city stakeholders on tackling their specific plastic problem.

In order to stop plastic pollution, action plans based on reliable local data, identified through the baseline studies, are required. Under the Plastic Smart Cities framework, the Scoping and Action Planning approach includes a comprehensive baseline assessment and stakeholder mapping before defining reduction targets and actions. The beneficial impact of projects needs to be measured by formulating key performance indicators (KPIs) and measuring them before and after the intervention.

2. Major Duties and Responsibilities
   • Strategy Development and Implementation:
     • Collaborate with PSC Communication to develop and complement and effective communication strategy aligned with WWF-PSC target audiences.
     • Write, edit and distribute content, including publications, press releases, website content, speeches, and marketing materials that communicate WWF Thailand-PSC activities and services.
   •  Media Relations:
     • Respond to media inquires and arrange interviews for WWF Thailand-PSC programs.
     • Coordinate with Corporate communications team for the content and material to release on WWF Thailand media and digital platforms, raising awareness through effective campaigns.
     • Establish and maintain effective relationships with journalists, maintain a media database, and seek opportunities to enhance brand reputation.
     • Coordinate publicity events as required and maintain records of media coverage, including analytics and metrics.
   •  Stakeholder Engagement:
     • Identify key influencers, celebrities, and partners with substantial social followings. Engage them in promotional deals and impactful campaigns for plastic reduction.
     • Maintain relationships with government agencies, journalists, local communities, other NGOs, and related stakeholders to generate and disseminate media content.
   • Performance Measurement:
     • Formulate and measure key performance indicators (KPIs) to assess the impact of communication strategies and campaigns.
     • Participate in baseline assessments and stakeholder mapping under the PSC framework.

3. Required Qualifications

• Bachelor's degree in communications, journalism, or related field.
• Minimum of 2-5 years' relevant experience in a communications role.
• Proficient in desktop publishing software (InDesign/Photoshop), Microsoft Office, content management systems, and social media platforms.
• Excellent verbal and written communication skills in English and Thai.
• Strong interpersonal shills with the ability to build and maintain relationships.
• Good time management and organizational skills with the ability to prioritize and manage multiple task
• Be able to work under the limited time and resource

4. Preferred Attributes
   • Professionalism: Demonstrate a high level of integrity, accountability, and professionalism in all interactions.
   • Growth Mindset: Open to continuous learning and improvement, adaptable to change, and willing to embrace new challenges.
   • Outward Focus: Strong ability to engage with diverse audiences, build relationships, and work collaboratively with external partners.

V. Working Relationships

Internal

• Coordinate with WWF Thailand-PSC Team to gather relevant information and ensure accurate dissemination of communication materials.
• Collaborate with WWF Thailand-Communication Team to provide significant PSC activities and updates in Thailand.

External

• Engage with government agencies, journalists, reporters, local communities, NGOs, and other stakeholders to support communication efforts.
• Communicate PSC project activities in Thailand and support regional and global communication needs of WWF International.